Post by account_disabled on Jan 22, 2024 3:57:21 GMT
Customers call an online store before, during, and sometimes after a purchase. Some clarify the nuances of delivery, others need advice on goods, others entered the delivery address incorrectly and want to correct it. Surely you have encountered such situations. In this article we will talk about how to use call data to increase profits in your online store. Reading time 14 minutes Track advertising call sources Hide your fake phone number Upgrade your feedback form Automate your work in CRM Monitor the work of the sales department Use customer insights for upselling and cross-selling Use the voice menu to sort requests Track request categories Track advertising call sources If a purchase in a store can be completed not only through a shopping cart, but also by phone, an interesting situation arises.
Users Fax Lists come to the site from advertising, organic search or social networks, and leave, seemingly without purchasing anything. At least, this is how it looks from the point of view of web analytics systems that are not able to track calls. Without knowing what kind of advertising brings customers, online stores spend money on all promotion methods in a row. And some of it is in vain. Therefore, you need to analyze the sources of calls by phone, and for this you should use call tracking . Coltracking is a technology that connects customer calls with advertising from which they recognized the phone number. Online promotion usually uses dynamic call tracking, which works according to the following principle: Five users enter the online store; They are all shown different phone numbers - call tracking replaces them automatically; one client decides to call and orders, for example, a sink; call tracking records: they called the number that the visitor saw from the campaign about discounts - he came with the request “buy a sink inexpensively.
How an online store can increase profits, dynamic call tracking By analyzing the information received, we can draw a conclusion about the effectiveness of a particular advertisement. If you simply ask a client how he found out about the store, the answer will most likely be abstract: “From the Internet.” But with call tracking, you will know exactly from which “part” of the Internet you received this lead. Let's look at the value of call tracking using the example of our client, an auto parts store. Google Analytics showed him that four users came to the site for the query “batteries,” but not a single visit resulted in a purchase. It's easy to conclude that advertising batteries is wasting your advertising budget. But the store already had call tracking set up, and it recorded two targeted calls for the request “batteries.
Users Fax Lists come to the site from advertising, organic search or social networks, and leave, seemingly without purchasing anything. At least, this is how it looks from the point of view of web analytics systems that are not able to track calls. Without knowing what kind of advertising brings customers, online stores spend money on all promotion methods in a row. And some of it is in vain. Therefore, you need to analyze the sources of calls by phone, and for this you should use call tracking . Coltracking is a technology that connects customer calls with advertising from which they recognized the phone number. Online promotion usually uses dynamic call tracking, which works according to the following principle: Five users enter the online store; They are all shown different phone numbers - call tracking replaces them automatically; one client decides to call and orders, for example, a sink; call tracking records: they called the number that the visitor saw from the campaign about discounts - he came with the request “buy a sink inexpensively.
How an online store can increase profits, dynamic call tracking By analyzing the information received, we can draw a conclusion about the effectiveness of a particular advertisement. If you simply ask a client how he found out about the store, the answer will most likely be abstract: “From the Internet.” But with call tracking, you will know exactly from which “part” of the Internet you received this lead. Let's look at the value of call tracking using the example of our client, an auto parts store. Google Analytics showed him that four users came to the site for the query “batteries,” but not a single visit resulted in a purchase. It's easy to conclude that advertising batteries is wasting your advertising budget. But the store already had call tracking set up, and it recorded two targeted calls for the request “batteries.